Finance web design
Finance website project
Better Finances, founded by Heather Holden, a former university professor, short listed astronaut, and investment portfolio manager, offers an online inheritance course aimed at providing clarity and peace of mind to those who have received an inheritance or financial windfall.
Heather was seeking a website and visual identity that would effectively communicate the value of their online course, reflecting Heather's expertise and the support she provides to her clients.
Web design and content structure
The website's layout was designed to prioritize ease of navigation, ensuring visitors could quickly access relevant information about the course and Heather's background. A minimalist and elegant web design, along with a simple colour palette and typography were used to reinforce the professional nature of Better Finances while maintaining a welcoming and approachable tone.
To highlight Heather's expertise, testimonials and a dedicated section outlining her professional experience were incorporated into the design. This approach helped establish trust and credibility with potential clients, demonstrating the value of her services. Clear calls-to-action were strategically placed throughout the website, encouraging visitors to enroll in the course or reach out for more information.
Finally, the website was fully responsive and user-friendly, allowing visitors to browse and access the content with ease on various devices.
Better finances not only showcases Heather’s expertise, but also achieved first-page Google rankings for key business-related search terms, significantly boosting online visibility and potential client reach.
Being a former university professor, Heather is an excellent educator with wealth of content, including a blog and downloadable resources, which needed to be organized, optimized, and presented in a user-friendly manner.
Content was optimized by working closely with Heather to ensure it was engaging, informative, and reader-friendly. Appropriate headings, subheadings, and bullet points to break up large blocks of text were used, making the content more digestible and appealing to visitors.
Downloadable resources were created with consistent branding to deliver a cohesive user experience.
“You will really enjoy working with Brittany, an experienced, capable, insightful, creative and wise digital marketing expert.”
- Heather Holden, PhD