Finance Website & Online Course

Better Finances, founded by Heather Holden, a former university professor, shortlisted astronaut, and investment portfolio manager, offers an online inheritance course aimed at providing clarity and peace of mind to those navigating a financial windfall.

Heather needed a website and visual identity that would communicate the value of her course while reflecting her depth of expertise. A minimalist, elegant design with a restrained colour palette strikes the balance between professional credibility and an approachable tone, important for clients often arriving during emotionally complex moments.

Her extensive library of content, including a blog and downloadable resources, was carefully organized, optimized, and presented in a user-friendly way. Testimonials and a dedicated section on her background help build trust with prospective clients, supported by clear calls-to-action throughout.

The site achieved first-page Google rankings for key search terms, significantly expanding her reach and online visibility.