New: The Digital Marketing Roadmap & Workbook
Introduction to the Digital Marketing Roadmap
The Digital Marketing Roadmap is a complete resource for anyone looking to get started with digital marketing. As a small business owner, aspiring entrepreneur, or member of a fundraising or sales team, you likely understand the importance of digital marketing. You may, however, be a little bit lost when it comes to knowing where to start.
Quality digital marketing isn't about using whatever new tool is trending. New tools and trends may be a win for your business, but they may also be a giant distraction leaving you to allocate your time, resources, and budget in inefficient methods.
Digital Marketing Roadmap Chapters
Web Design with marketing in mind
Promoting your website
Communicating your product / service
Defining business goals
Defining your audience
The customer journey
Digital Marketing Strategy
Creating Campaigns
Landing pages & lead generation
Measurement
What you'll learn: Understanding the digital landscape
The Digital Marketing Roadmap is designed to help you build a strong foundation. You'll learn how to evaluate the online landscape and understand where there are opportunities to grow, as well as gain a greater understanding of how your competition will look different than a bricks-and-mortar operation.
Communicating your value
Taking the time to carefully examine your product/service and consider how to communicate the benefits impactfully is essential in your digital marketing journey. Many organizations, no matter how big and successful they are, can struggle with this task. The Digital Marketing Roadmap will take you through a series of steps for learning how to get to the core of your product and service through the lens of a potential customer.
Conversion-focused web design.
More than ever before, web design and digital marketing are intertwined. Your website is an incredible value marketing tool and could be one of your hardest working "employees." When building or optimizing your website, you'll want to consider your website goals, visitor needs, how people will find you, and how you will drive traffic.
Effective digital marketing and web design remove friction. Whether you are ready to revise your current website or considering building a new one, a key focus should be creating a website that meets visitor needs and business goals.
The digital marketing roadmap will take you through 7 key website adjustments you can make today to increase website conversions.
Digital marketing strategy & campaign planning
Digital marketing strategy and campaign planning go far beyond creating a series of posts on Instagram or running a Google Ads campaign. Digital strategy requires looking at your current business landscape, understanding what areas you want to improve, and selecting a meaningful approach to reach your goals. The campaigns you create should directly tie into reaching your larger overarching goals, and set have their own goals and key performance indicators.
Digital marketing topics complete list:
Design your website for conversions
Promote your website & services
Identify strategies & tactics that move your business forward
Build buyer personas & better understand your audience
Communicate your value & benefits
Set digital marketing goals
Craft campaigns & understand the buyer's journey
Win leads with landing pages
Who's the Digital Marketing Roadmap for?
Small businesses & individuals looking for a DIY marketing approach
Savvy individuals interested in learning about digital marketing
Individuals looking to upskill & strengthen marketing skills
Lean marketing teams looking to understand objectives & messaging better
Organizations assessing their marketing needs so they can hire specialists
Businesses undergoing a digital transformation and seeking clarity regarding online business goals
Worksheets to help you build your business online
For many people, the agency model is prohibitively expensive. The Digital Marketing Roadmap aims to provide an affordable and accessible solution for small business owners & entrepreneurs ready to set out on a DIY digital marketing journey.
You know your business best. The Digital Marketing Roadmap will take you through a series of worksheets intended to simplify more abstract concepts and give you a clear idea of how to market your product, what tasks you can take on yourself, and where you may want to hire a specialist.
Work through the guide solo or with a lean marketing team
The worksheets provided in the Digital Marketing Roadmap are suitable for solopreneurs, lean marketing teams, or anyone interested in growing their business. Junior marketing teams looking for help clarifying their messaging and campaign goals may also benefit from working through this book together. Successful digital marketing requires a holistic approach. It follows that it makes good sense that sales teams, social media coordinators, and marketing managers align on messaging and lead generation campaigns.
+ extra worksheets for future campaign planning
Chances are you have more than one product or service and more than one buyer persona. The Digital Marketing Roadmap comes complete with an appendix for future campaign planning. You'll have access to extra buyer persona worksheets, landing page guides, and tools for communicating your unique benefits.
Find worksheets, how - to articles and more on the resources page.
Web design, fonts, and illustration resources
Beyond promoting your website, the Digital Marketing Roadmap provides resources for trending fonts, popular web design platforms, where to buy the latest design resources, links to free illustrations, stock photos, and more. Find the digital marketing toolkit here and start growing your business today.
