SEO can be an incredibly impactful channel for some businesses. For me, personally, building my SEO has been a major driver in how I gather new leads. I have done a lot of reading, writing, and experimenting over the years to land my business on the first page of Google for keywords that are important to my business.

This quick guide is a one minute overview of the key tactics I used and tips you might find helpful for expanding your website reach through SEO. If you are interested in learning more and getting into the topics presented at a deeper level, please visit my blog post, 10 Squarespace SEO Tips from a Squarespace Designer.

The guide emphasizes:

1. Focus on user intent, not just keywords, using the Jobs-to-be-Done framework to create relevant content. This approach helps you understand what users are trying to accomplish, allowing you to create more targeted and useful content.

2. Demonstrate expertise through pillar pages and content clusters to boost E-E-At signals. Organize your content around key topics, creating comprehensive pillar pages and related subtopic pages to showcase your depth of knowledge.

3. Build on your brand to establish authority and recognition. Consistent branding across your site and content helps build trust with users and search engines, improving your overall SEO performance.

4. Leverage video content to enhance engagement and visibility. Videos can increase time on page and provide additional opportunities for ranking in search results, especially on platforms like YouTube.

5. Implement on-page SEO techniques for better performance. This includes optimizing title tags, meta descriptions, headers, and image alt text to improve your site's relevance for target keywords.

6. Utilize Google Search Console for valuable insights and improvements. This free tool provides data on your site's search performance, helping you identify areas for improvement and track progress over time.

7. Prioritize internal linking to strengthen your site structure. A well-planned internal linking strategy helps distribute page authority and guides users (and search engines) through your content.

8. Create focused pages that address specific user needs. Rather than trying to cover everything on one page, create dedicated pages for each main topic or service to improve relevance and targeting.

9. Take advantage of local SEO to reach nearby customers. For businesses with a physical presence, optimizing for local search can significantly increase visibility to potential customers in your area.

10. Continuously experiment with SEO strategies to stay ahead in the digital landscape. SEO is an ever-evolving field, so it's crucial to stay updated on new trends and continuously test and refine your approach.