How to Prioritize Your Squarespace Marketing Efforts
When creating goals, make sure you get to the heart of what you want to achieve. Often people may create fuzzy goals such as, "I want to increase my website traffic" or "I want more social media followers". What you likely want, however, is to increase your revenue by 10% in the next six months. Therefore your goal is not more traffic; instead, your goal is to increase sales - so let's call that out.
Make sure your goals are SMART goals. Let’s look back to the example goal of increasing online revenue by 10% in the next six months.
SMART goals example
It may be tempting to say something vague like "I want to get more people interested in my services," but try to tie KPIs (key performance indicators) to your goal. Drill down another layer to something like, "I want to acquire X new quality leads for X service in X time frame."
Let's take a few minutes to get crystal clear on your online business goals.
SMART goals worksheet
Digital marketing SWOT (strengths, weaknesses, opportunities & threats)
A SWOT is a standard part of any business plan. It allows you to see how your business stands up against the competition and identify your strengths, weaknesses, threats, and business opportunities.
Brick-and-mortar operations can look a lot different than online businesses. While your business is a whole, examining the online landscape will give you a clearer idea of your digital marketing priorities.
Your brick-and-mortar store may have an incredible team, an ideal location with lots of foot traffic, and relatively few competitors nearby.
When it comes to examining your strengths and weaknesses from a digital marketing perspective, you may learn you have more competitors than initially thought, and customer acquisition may be costly.
You might also come across new opportunities to serve a far larger audience than a brick-and-mortar operation or uncover creative ways to engage with your large Instagram following.
Take a look at the example below to help you determine where there are opportunities to grow your business and what channels and tactics you should prioritize.
Digital Marketing SWOT example
Digital Marketing SWOT worksheet
