Lindsay is a Vancouver-based lawyer specializing in fertility and assisted reproduction law, an emotionally sensitive practice that demands both professional credibility and genuine warmth.

Her existing site, built over a decade ago, relied on a static, slide-by-slide layout that felt dated and didn't reflect the modern, compassionate brand she had built.

Lindsay reached out looking for a fresh, contemporary redesign that would feel more inviting and dynamic. I refreshed her visual identity with a clean, modern aesthetic, introduced a long-scroll homepage experience, integrated updated photography, and sourced warm, inclusive stock imagery that reflects the diverse families she serves.