Squarespace Nonprofit Web Design, Strategy & User Research

UWIN, the Urban Wildlife Information Network, is a global network of researchers, ecologists, developers, architects, and policymakers united by a shared commitment to urban wildlife ecology and conservation. The goal was to build a digital presence that could serve a diverse range of stakeholders while communicating the network's mission and impact clearly to both newcomers and established partners.

Stakeholder research was conducted across organizations, roles, and countries to understand what different audiences actually needed from the site. Those insights shaped the site architecture, content strategy, and the clear pathways that guide each visitor — whether they're accessing research, exploring protocols, or looking to get involved.

A content audit and content strategy were also developed to consolidate disparate public-facing resources into a coherent, organized experience. The site was built on Squarespace 7.1 with a component-based design system that empowers the UWIN team to manage and expand content independently. An embeddable interactive map brings the network's global reach to life, making it easy to visualize the scale and diversity of the network at a glance.

Services:

  • Squarespace Web Design

  • User Research & Reporting

  • Digital Strategy

  • Content Strategy & SEO

a logo wall for a nonprofit website featuring partner logos and academic research organizations
a section homepage for a nonprofit built on squarespace website displaying an ecology summit
nonprofit web design built on Squarespace for a research project
a landing page for a nonprofit organization built on squarespace featuring beautiful imagery
a squarespace nonprofit website featuring an embedable interactive map and quotes

" We loved working with Brittany from project start to finish. Her speedy communication, insights on digital marketing and design, and collaborative approach helped us elevate our research visibility, accessibility, and impact."

- Research Coordinator

web design and digital strategy for nonprofits
web design and digital strategy for nonprofits
an empathy map component of a user research report for a squarespace website
a bento box layout to share nonprofit impact
a user research report and marketing strategy document created for a nonprofit organization
a user research report and marketing strategy document created for a nonprofit organization
an interactive map embedded in squarespace for a wildlife nonprofit

Featured Post

Discover why Squarepace is an excellent choice for nonprofits. Get started with a user-friendly website that effectively showcases your mission, engages supporters, and drive donations.

  • Donation collection and integration with popular platforms like Canada Helps

  • Easy, worry free updates

  • Flexibility to create landing pages, showcase events, create member areas and more

squarespace for nonprofits

Featured Post

Meaningful Work Deserves Meaningful Marketing

Every day, nonprofits and purpose-driven brands are creating ripple effects that change lives and shape communities. But too often, their marketing and design fails to tell the story that allows this transformative work to shine.

It’s time for nonprofits to have digital experiences that are as compelling and impactful as the work they do every day.

nonprofit marketing
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