In this article I’ll break down why Google Ads can be highly effective for service-based businesses built on Squarespace along with examples of different use cases and describe how service based business can harness the power of Google Ads. Let’s jump in.

If you have a website, or you are thinking about getting started with a website and online advertising, you have likely heard about Google Ads.

Learn how to grow and promote your your new business online with this comprehensive how-to guide. From defining your value proposition to conversion-focused Squarespace web design, this guide covers everything you need to know to take your business to the next level.

Measurement is a key component of digital marketing. Without it, you are spaghetti marketing - throwing something out there and seeing if it sticks.

Learn how to create effective digital marketing campaigns for your Squarespace website with this step-by-step guide.

If you can't quite define your audience, you'll want to create buyer personas. Buyer personas are semi-fictional representations of your ideal customer and involve demographic and psychometric data.

Marketing Your Squarespace Website: Learn how to decide what marketing efforts are best for your business. Discover how to prioritize your efforts to attract more traffic, improve your conversion rates, and grow your business.

Your website is a place to gain trust, introduce people to your products and services, get potential leads, and often where people contact you or complete a purchase.

When building or optimizing your Squarespace website, you'll want to consider your website goals, visitor needs, how people will find you, and how you will drive traffic.

A SWOT allows you to examine where you should allocate digital marketing efforts for immediate success and where you’ll want to use your resources as you build your business.

Your website is a place to gain trust, introduce people to your products and services, and gain leads. As such, it's critical to think about how you'll drive traffic to your website.

The Digital Marketing Roadmap aims to provide an affordable and accessible solution for small business owners & entrepreneurs ready to set out on a DIY digital marketing journey.

If you offer more than one product or service or you're trying to reach different customer segments, a landing page is a solution for you.

Marketing has changed a lot over the years. More than ever before, web design and digital marketing are intertwined.

Discover how to drive quality traffic to your Squarespace website, improve your conversion rates, and grow your business. Learn about effective strategies for Google Ads, Facebook, and more.

You are more likely to show up in search engines if your website provides a good user experience. Get started with the core model.

Get clear on your website offerings, the kind of content readers are looking for, and how to position your website in search engines.

Discover how to optimize your Squarespace website, content, and keywords to improve your visibility and attract more traffic. Learn about best practices for on-page SEO, meta descriptions, and more.

Google ads show up in search engines above search results. Many industries are very competitive and search engine optimization (SEO) is a long game.